Brandcast Tower

Brandcast Tower


This Offering Memorandum has been prepared by Shelby Cooper as an example for use case purposes, and for use by a limited number of parties and has been obtained from sources believed reliable. While we do not doubt its accuracy, we have not verified it, and make no guarantee, warranty or representation about it. It is your responsibility to confirm, independently, its accuracy and completeness. All projections have been developed by Shelby Cooper, Owner and designated sources, are based upon assumptions relating to the general economy, competition, and other factors beyond the control of Owner, and therefore are subject to variation. No representation is made by Shelby Cooper or Owner as to the accuracy or completeness of the information contained herein, and nothing contained herein is or shall be relied on as a promise or representation as to the future performance of the property. Although the information contained herein is believed to be correct, Owner and its employees disclaim any responsibility for inaccuracies and expect prospective purchasers to exercise independent due diligence in verifying all such information. Further, Shelby Cooper, Owner and its employees disclaim any and all liability for representations and warranties, expressed and implied, contained in, or for omissions from, the Offering Memorandum or any other written or oral communication transmitted or made available to the recipient.

The Offering Memorandum does not constitute a representation that there has been no change in the business or affairs of the property or Owner since the date of preparation of the Offering Memorandum. Analysis and verification of the information contained in the Offering Memorandum is solely the responsibility of the prospective purchaser.

Additional information and an opportunity to inspect the property will be made available upon written request to interested and qualified prospective investors.

Owner and Shelby Cooper each expressly reserve the right, at their sole discretion, to reject any or all expressions of interest or offers regarding the property and/or terminate discussions with any entity at any time with or without notice. Owner shall have no legal commitment or obligations to any entity reviewing this Offering Memorandum or making an offer to purchase the property unless and until such offer is approved by Owner, a written agreement for the purchase of the property has been fully executed, delivered and approved by Owner and its legal counsel, and any obligations set by Owner thereunder have been satisfied or waived.

This Offering Memorandum and the contents, except such information, which is a matter of public record or is provided in sources available to the public, are of a confidential nature. By accepting this Offering Memorandum, you agree that you will hold and treat it in the strictest confidence, that you will not photocopy or duplicate it, that you will not disclose this Offering Memorandum or any of the contents to any other entity (except to outside advisors retained by you, if necessary, for your determination of whether or not to make a proposal and from whom you have obtained an agreement of confidentiality) without the prior written authorization of Owner or Shelby Cooper and that you will use the information in this Offering Memorandum for the sole purpose of evaluating your interest in the property and you will not use the Offering Memorandum or any of the contents in any fashion or manner detrimental to the interest of Owner or Shelby Cooper If you have no interest in the property, please return the Offering Memorandum forthwith.


Executive summary

Shelby Cooper LLC ("SC") is pleased to exclusively offer the opportunity to acquire Brandcast Tower (the "Property" or the "Building"), a landmark on the Houston skyline and one of the nations most iconic office towers. Brandcast tower is a 36-story LEED® Gold certified trophy office tower consisting of 837,161 rentable square feet. Rarely do offerings of this prominence and scale become available for purchase in the Houston CBD.

Property summary

Building Address
1000 Main St, Houston, TX 77002
Net Rentable Area
Office 776,429 rentable square feet
Retail 60,732 rentable square feet
Total 837,161 rentable square feet
36 stories, consisting of 26 floors of office space constructed above 10 floors of parking, street level retail pedestal, and an 11th floor Sky Lobby
Year Built
A minimum of 1354 parking spaces (2.0 per 1,000 square feet parking ratio) are provided in the parking garage below the office tower.
Leasehold Interest
The leasehold interest underlying Brandcast Tower consists of both an air rights lease (offfice tower) and a ground lease (ground floor retail) with Union Investment Real Estate . Both have terms that expire in June 2021, with two renewal options for 30 and 25 years, for a minimum of 55 years of remaining term. The first renewal options has been exercised and the leases have been extended to June 2051. The second renewal option remains outstanding.

Highly walkable area + nearby amenities

The vibrant Houston CBD is one of America's most dynamic 24 hour office, residential, retail, and entertainment environments. With an almost perfect Walk Score® of 99 out of 100, Brandcast Tower offers a level of walkability that is desired nationwide. In comparison, New York and San Francisco average scores of 88 and 84 respectively. The Property is steps from Houston's finest dining venues, including renowned restaurants such as The Houston Club, Vic & Anthony's Steakhouse, Guard and Grace. Several of Houston's most upscale hotels are walkable from Brandcast Tower, including JW Marriott, Four Seasons Hotel, The Lancaster Hotel, and the Hilton Americas.

Major tenant overview

Leased SF
% of Prop.
Shell Trading NA
Porter Hedges
Sanchez Oil & Gas
K & L Gates

Unique space leasing upside

New ownership has the opportunity to lease vacant rentable square footage at Brandcast Tower. Fortunately, the remaining vacant spaces are the most desirable and unique spaces in the building and market.

20th Floor​ - The 22,092 vacant square feet on the 20th floor is perhaps the most unique space of any high rise office tower in Houston. The floor has recently been designed by Gensler as a creative space showcase to enhance efforts for a new onwer. The floor hosts 17-foot cieling heights, exposed steel beams, open cielings, concrete floors, and very unique double and triple window bands. This space will ikely b desired by a high profile tenant working in technology, social media, trading, or architecture, which will allow the Property to deman rental rates at a significant premium over general high rise office tower space.

32nd & 33rd Floor​ - The 44,184 vacant square feet on the connected 32nd and 33rd floors is temporarily occupied by Brandcast until their permanent space on the top 3 floors is complete. These floors boats at 360 degree views of downtown Houston.

Affluent & highly educated demographic profile

Brandcast Tower is located in the 77002 zip code, which boasts the excellent demographics that would be expected of a core location such as the Houston CBD. The area has grown into a dynamic live/work/play environment and is now the residential neighborhood of choice of the millennial workforce being close to the heights. There has been an influx of educated and affluent residents as the population increased by 20% from 2015-2020 and projections indicate another 10% increase in population over the next 5 years. The typical urban Houston resident has a median age of 34 years old with an average household income exceeding $95,000. Additionally, over 71% of Brandcast Tower's neighbors have a bachelor's degree or higher, reflecting the desirability of educated professionals to live in the Houston CBD.

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77002 Zip Code
Projected Pop. Growth (2020-2025)
Average Household Income
Bachelor's Degree or Higher

Investment summary

The buyer has the opportunity to purchase a premier office building at near the replacement cost. With an estimated replacement cost of $350 per square foot, a potential investor is presented with an excellent opportunity to invest at an attractive basis, in turn, driving significant bottom line growth. Purchasing investment opportunities such as this one a ​ bolstered by an epicenter location and strong surrounding amenities are truly rare. This dynamic, combines with the opportunity to push rental rates closer to what recent deals are achieving, provides a very appealing situation for a potential investor.

Brandcast Tower
Land Costs
Hard Costs
Soft Costs
Total Building Cost
Parking Costs
Total Costs

Significant returns with high market rents

Although the Houston CBD market has seen a decline in activity over the last few months, the high market rents of comparable buildings are sure to create a significant upside in returns from leasing the remaining space in the building. The current weighted average in-place rent at Brandcast Tower is $29.63. The following recent rent comps exemplify what neighboring assets are achieving and illustrate the room a potential investor has to push rates at Brandcast Tower to market levels.

1221 McKinney St.
700 Milam St.
717 Texas Ave.
600 Travis St.
845 Texas Ave.

Shelby Cooper

Contact Information

All inquires and request for information should be directed to SC's marketing team for this assignment

Investment Sales Transaction Leaders:

Michael Johnson

Executive Vice President


Jamie Rodriguez

Senior Vice President


Lisa Huffman



Charles LeFlour

Associate Director


Financial Analysis & Financing

J.J. Anderson

Senior Managing Director


Rich Greenbaum

Real Estate Analyst


Cory Gaven



Brett Ward

Associate Director


No warranties or representations, expressed or implied, are made as to the accuracy of the information contained herein. The property is offered subject to errors, omissions, change of price, rental or other conditions including withdrawal without notice, and will be subject to any special conditions, which may be imposed or made by the owner or Shelby Cooper. The owner and Shelby Cooper reserve the right to accept or reject any and all offers.

Shelby Cooper has been engaged by the owner of the property (properties) to market it (them) for sale. Information concerning the property (properties) described herein has been obtained from sources other than Shelby Cooper and we make no representations or warranties, express or implied, as to the accuracy or completeness of such information. Any and all references to age, square footage, income, expenses and any other property specific information are approximate. Any opinions, assumptions, or estimates contained herein are projections only and use for illustrative purposes and may be based on assumptions or due diligence criteria different from that used by a buyer. Buyers should conduct their own independent investigation and rely on those results. The information contained herein is subject to change.